Spence Diamonds Guide to Jewelry and Allergies

I was doing some market research for a client, and I'm simply amazed by the specialization in each sector. I mean, when you talk about selling to women, it's a fine art. And totally different from selling to men. Men want something which works. When you're selling to men, the main aim is to seem genuine, in other words something which is not a con job. All my writing has been targeted for men, including most of the work I do for clients. This one job is slightly different. It's got to do with diamonds and jewelry. So I thought I'd get to know the market, and existing written matter, before I jumped in myself.

There's this one site, DiamondArticles.com, which is just what its name says - Everything about diamonds. There's even an article from Spence Diamonds about how rashes on your skin caused by jewelry are mostly related to nickel allergy.
"The bad news first: Once you’ve become sensitive to nickel, you’re likely to stay that way for the rest of your life. The good news is that over time, you may become less sensitive to nickel allergy."

Notice the format of the article. First there's an explanation that allergies are for real, and selecting the right kind of jewelry does not necessarily mean that it should be costlier than your neighbour's newest purchase. They go on to explain how contact with nickel affects your skin, and then deliver the punch line. That's the line which I quoted above - Good news and bad news. Bad news is that nickel allergy is not curable. Good news is that nickel allergy can be contained,and you can still enjoy the finest jewelry, provided you choose the ones which won't hurt your skin. And the good folks at Spence Diamonds know just what you need. So step right in and check it out today.

Any woman with a nickel allergy problem, after reading this article, will immediately pick up the phone and call the Spence Diamonds showroom, or head over to it. And I now know just how I'm supposed to write copy for selling jewelry to women.