SEO for Writers

The question of SEO comes in only when you are not an expert on the subject, but you still want the search engines to think of you as one. I would rather be an underappreciated writer, than an appreciated SEO who doesn't know how to write. Disclosure here: I was a moderately successful SEO before I was a wannabe writer. Read the entire post before you come to a conclusion.

Brandon Cornett, writing for the Internet search engine database, has a few great tips for writing web content. "If you're a decent writer, you have a powerful search engine optimization tool right at your fingertips ... literally. It's the ability to create quality content, and used properly it can dramatically increase your website's visibility." Read the entire article. It's worth your time.

Mike Banks Valentine, writing for Internet World Stats, continues the discussion about SEO guys who write and writers who do SEO. The best thing I like about his article is the title - 'SEO mercilessly murdered by copywriters.' Well, now you know he's an SEO and he thinks copywriters are trash.

Tell you the truth, I think SEO is an art which is often mistaken as a science. The best results I have achieved, in terms of SEO, is when I produce a work of art, involving a bucketload of knowledge about the subject matter, a strong helping of hard work and a little spice of scientific SEO.

It does not hurt when you are considered to be an expert on the subject, you write a huge piece on something specific, and it's an instant hit in the community, with a lot of sites linking to your article. That's what makes SEO more of an art form rather than a package of SEO nuts and bolts which you put together. Which is why being an expert on the subject matter is more important, rather than being an expert on search engines.

In fact, look at it from an idealistic point of view. What gives a page a higher ranking in the search engines? Your page is considered to be an authority on the subject, and voted in ( linked to ) by your peers to be at the top of the rankings. After a certain period, any article you write is automatically considered important, even if no one has as yet linked to it. Why? Because the search engines know you're an expert. That's true SEO, as an art. Anything else you do to achieve rankings, is, simply put, a fraud.