Blogs = Parasites ?

SiteProNews asks a question which becomes even more important considering the declining fortunes of the MSM, or old media. Are Blogs parasites? Here's the news flash - yes, they are. But they don't have to be. How is that?'

By simply co-opting the parasite. It's called evolution. Blogs stealing your readership? Start a blog. After all, the key USP for blogs is being able to be ahead of the print media in terms of news cycles. Prez making a statement? It's on the blogs, commented on, analysed, ripped apart and post-mortem'd before the MSM can even weigh in on it. So what des a savvy MSM like Time do? turn their best stars into bloggers. Go visit the Time Swampland, and you'll see what I mean. Joe Klein has an ongoing fracas with bloggers of all shades, Ana Marie Cox is weighing in on Stephen Colbert and the Libby trial. Karen Tumulty is pontificating on the '08 races. All in real time. End result? I visit the Time blog everyday, and I'm sorely tempted to join in the discussion. Now tell me, where's the parasite?

However, not every print magazine is as as smart or as net-savvy as Time. They do their reporting the old fashioned way. Dig up the stories, talk to people and call in the experts. And then they print it. And then the blogs take the facts and the meat out of the article, post it in attractively designed blockquotes with a tiny link for attribution. End result? The blog readers get the story, the facts and the analysis without even kowing who did all the work in the first place. More importantly, the print mag spends all it's money and resources, and the blog gets the clicks and dollars. That, without any reserve, is parasitic behaviour.

What's to be done? Nothing. Again, it's called evolution. Either you adapt or you're toast. Of course, there remains one tiny problem. If the host dies, so does the parasite...