Google Shrugged

• 1996 - Larry Page and Sergey Brin working on building a search technology project at Stanford University.
• 1998 - Yahoo! founder David Filo refuses to set up a company for them, and advises them to start their own search engine company, while Sun Microsystems co-founder Andy Bechtolsheim hands them $100,000 in initial funding.
• 2001 - Google's corporate journey begins with the start of profitability and the hiring of Dr. Eric Schmidt as CEO. For all intents and purposes, Eric Schmidt remains, to date, the face of Google on Wall Street.
• 2004 - Google files with the SEC for an initial public offering ( IPO ), more commonly known as going public.
• 2005 - With billions pouring in from the IPO, Google starts making strategic acquisitions including the acquisition of Urchin ( now Google Analytics ) and a $1 billion investment in AOL.
• 2006 - Even more acquisitions, including Youtube and tie-ups with eBay and MySpace.
• 2007 - Featured acquisitions include Adscape, Trendalyzer and Double-Click.

Source : Google Corporate Information

And this landscape is dotted with the acquisition and launch or re-launch of new products and services such as Google News, Google Earth, Blogger and Gmail. Today, Google has over 12,000 employees worldwide, annual revenues exceeding $10 billion and a market capitalization of around $143.5 billion.

While you digest all this information, consider the impact of Google on things, both online and offline. Silicon Valley is trembling in it's collective pants, because if some bright new spark from Standford comes along with a brilliant idea, the odds are that Google will either eat up the startup or throw it into the internet dustbin by starting a similar service. Additionally, the best and the brightest minds, from across the nation and the world, are migrating to Google, leaving everyone else to fight over the second tier of talent pool. This was, traditionally, the role occupied by Microsoft. Add to this the fight over the free flow of information with book publishers and Hollywood, the oozing of ad revenue out of newspaper publishing houses and into the waiting arms of Google's Advertising division, and last but not least, civil rights organizations worried about the privacy implications of Google's vast data vaults.

And all this, while the rest of the economy, both online and offline, tanked spectacularly. The net result is that Google had the field all to themselves, and they made the most of it. What we have here, in essence, is an island of stability, growth and innovation, surrounded on all sides by struggling monoliths and has-been's moving steadily into oblivion. This reminds me of Ayn Rand's epic - Atlas Shrugged. With so much stacked on the backs of the Google empire, what happens if Google shrugs?

It's a long story, and worth examining. If only to correct a few misconceptions about Google's outsized shoes, it's influence and it's intentions.

The best indicator of Google's influence and intentions came in early 2006, when it was disclosed that the Justice department had demanded access to the databases of the major search engines. I have nothing much to say about the merits of the data request. Make note of two factors here. Firstly, that Google was the only one who refused, and was willing to go to court. Second, had it not been for this bit of backbone from Google, no one would have known about the whole thing. Which doesn't mean that you can sleep easy after handing over all your information to Google - But it is indicative of how responsible the company is, and more importantly, that Google is capable of standing upto, and facing down, powerful forces.

There is a lot of truth to the fear in Silicon Valley that Google is a big bully now, and all startups need to stay as far away as possible, to avoid being squashed. Question is, is Google filling the void, or is it just raking in the ad revenue? Their myriad research projects and idea incubators, where Google employees are given wide latitude, suggest that it's not all about money, and the next big thing just might hatch out of Google labs. There's room for debate here, but it's early days yet.

Then there's the ad revenue being sucked out of print publishers and into Google's ad services. The simple fact is that most print publishers are hopelessly out of date, as far as online news is concerned. If they have nimble websites, which appeal to users more than online portals and blogs, they could tranfer their revenue from print to the web, keeping it inhouse, instead of losing ad revenue to other online sources. As for the book publishers and Hollywood whining aout copyrights, it's a losing battle for them, as the recent Digg DVD DRM episode showed. Information on the internet cannot be hidden behind a lock and key, and the sooner they realise that, the better.

If you put together Google's ( attempted ) free wireless project for San Francisco with the net neutrality debate, you realise that Google is light years ahead, in terms of predicting the future, planning for it, and nudging others in the right direction.

Nuff said. The point here is that change is a reality of life. The old way, with Microsoft and General Motors, is on it's way out. Google is the today. And there'll be someone else tomorrow. I'm thankful to Google, for being a responsible and not-so-evil today. For your sake, and mine, let's hope that we don't collectively cause Google to shrug, at least until the next Google comes along.

Reference Links:-

Explore Google - Listing of Google Apps, Services and Products
The anatomy of a large scale hypertextual web search engine
IPO / The boy wonders not all googly-eyed ... well, not yet
Google Inc. SEC filings - Yahoo! Finance