Turning Silver into Gold - Mary Furlong
You can read abut the book and boomers on Amazon. I want to talk about Mary Furlong. Authors are always more interesting than their books. Dr. Mary S. Furlong has advised Preisdent Clinton ( Politics had to come in somewhere. besides, that's what piqued my interest. ), Congress, the AARP, and corporate clients including IBM, Johnson & Johnson, Merrill Lynch, Procter & Gamble, and Microsoft.
And what exactly did this 'advise' involve? I dug into the good doctor a little more. Basically what she ( and her firm ) does is to provide data regarding boomer trends and polling data. Quote "Mary Furlong’s book has a social heart as well as a business sense. She is trying to assist people who are in business, but not simply for the sake of exploiting a market. Adding value to life is as important to her as it is to us at AARP"
She's also featured here. Seems to me like a lot of hype and packaging in return for, uh...whatever it is boomers are looking for. Still, there's no debating that she's highly successful at what she's doing - Or boomers are more gullible than others. Maybe Mary Furlong has some polling data on that....
And what exactly did this 'advise' involve? I dug into the good doctor a little more. Basically what she ( and her firm ) does is to provide data regarding boomer trends and polling data. Quote "Mary Furlong’s book has a social heart as well as a business sense. She is trying to assist people who are in business, but not simply for the sake of exploiting a market. Adding value to life is as important to her as it is to us at AARP"
She's also featured here. Seems to me like a lot of hype and packaging in return for, uh...whatever it is boomers are looking for. Still, there's no debating that she's highly successful at what she's doing - Or boomers are more gullible than others. Maybe Mary Furlong has some polling data on that....
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